In 2020, my team and I had the incredible opportunity to design a timeless and modern brand identity for Valdese Weavers. This project allowed us to deeply consider the essence of the brand and how to visually express its legacy of quality and innovation. We focused on incorporating clean lines and balanced typography to create a design that was both contemporary and enduring. Our goal was to craft a visual identity that would resonate with the brand's core values while appealing to its diverse audience. This effort was not only about aesthetics but also about establishing a cohesive and sophisticated representation of Valdese Weavers that would stand the test of time.