In 2024, Valdese Weavers wanted to elevate its Sustain Performance Fabrics brand to reflect its strong commitment to sustainability and innovation. The project included both a large-scale visual installation and a website redesign to better communicate the company’s environmental mission.

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As the lead designer, I was responsible for redesigning the Sustain website and developing cohesive visual materials that aligned with the brand’s sustainable vision and marketing strategy.

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I collaborated with marketing and the web development team to modernize the site’s structure, layout, and overall look and feel. The redesign emphasized clean, natural aesthetics, clear navigation, and storytelling through visuals. In parallel, I created a large-scale wall decal that visually represented the sustainability narrative — applying precise design and layout techniques to ensure it scaled beautifully in the physical space.

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The refreshed website provided a clearer, more engaging user experience, effectively highlighting the brand’s sustainable story and performance fabric advantages. Together with the wall installation, the new design strengthened the Sustain Performance Fabrics identity, uniting digital and physical touchpoints under one consistent, eco-conscious brand vision.