In 2020, our company launched MaterialWorks®, a new in-stock textile resource offering style and reliability for design professionals.

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My role was to design a versatile brand identity and develop a responsive website that provided a smooth, user-friendly experience.

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I created a modern, adaptable logo system and coordinated the look and feel across all digital and print touchpoints. Working closely with executives, marketing, and our web developer, I streamlined the visual hierarchy and built cohesive marketing materials.

The launch successfully positioned MaterialWorks® as a trusted, accessible resource. The brand identity and website design continue to receive positive feedback for clarity, usability, and visual consistency.