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PARADDA KEETER

Design & Marketing Consulting

HPMKT & Interwoven

High Point Market and Interwoven are major industry events showcasing Valdese Weavers’ innovations to a global audience.

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I was tasked with creating cohesive event visuals to unify the company’s presence and attract attention across multiple venues.

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I designed mood boards, posters, banners, invitations, wall decals, elevator wraps, car magnets, and digital lookbooks — ensuring every touchpoint reflected the brand’s personality and current collections.

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The displays helped generate excitement and brand visibility, drawing significant interest from industry professionals and reinforcing Valdese Weavers’ creative leadership.

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Seaqual and InsideOut Wall Decal
HPMKT March 2022 - Postcard
HPMKT March 2022 - Memo Wall
HPMKT March 2022 - Lobby
Elevator Wrap
HPMKT March 2022 - Sip Sip Cart
HPMKT March 2022 Lobby
InsideOut Fabrics
InsideOut Steele Showroom
Sustainable Design Wall Decal
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