Crest Leather needed a marketing piece to introduce its Performance by Design collection in a way that felt premium, informative, and aligned with the brand. The material needed to communicate both the natural beauty of leather and the practical benefits that make it suitable for everyday living.

My role was to design a two-sided marketing piece that would clearly present the collection’s value while maintaining a clean, elevated visual style. The piece needed to support sales and marketing efforts by making the product story easy to understand at a glance.

I designed a refined two-sided layout that balanced visual impact with clear communication. On the front, I used a strong black-and-white lifestyle image to highlight craftsmanship, texture, and the tactile quality of the leather. I paired this with bold typography to give the piece a confident and modern presence.

On the back, I used a rich leather texture as the background to reinforce the product category and create a more immersive brand experience. I organized the copy to explain the collection in a simple, approachable way and used icon-based callouts to highlight key benefits such as durability, easy care, softness, and a safer material choice. My focus was on creating a piece that felt polished, premium, and easy for customers to connect with.

The final design was approved and provided Crest Leather with a professional marketing piece that presents the Performance by Design collection in a clear and compelling way. The finished collateral supports the brand’s positioning by combining elegance, performance, and product education in one cohesive design.

This project gave me the opportunity to translate product features into a marketing piece that feels both sophisticated and functional. It reflects the kind of work I enjoy most: combining visual storytelling, typography, and thoughtful layout to help a brand communicate its value with clarity and style.

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Deliverables
Two-sided promotional flyer / marketing collateral

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My Role
Marketing material design, layout design, typography, visual storytelling, and production-ready artwork

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