In 2015, Valdese Weavers celebrated its 100-year anniversary — a major milestone that required a unified creative vision to honor the company’s legacy while showcasing its innovation and craftsmanship.

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As part of the creative marketing team, I was responsible for developing the centennial logo, commemorative book design, and showroom displays that visually narrated the company’s history and forward-looking spirit.

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I collaborated closely with marketing and leadership to blend historical storytelling with modern design aesthetics. The centennial logo incorporated timeless typographic elements and subtle nods to the brand’s heritage. For the commemorative book and showroom installations, I combined archival photos, textures, and curated layouts to evoke nostalgia while maintaining a contemporary tone.

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The centennial campaign became a powerful visual celebration — connecting the company’s rich past with its innovative future. It strengthened brand pride internally and resonated deeply with customers and partners, reinforcing Valdese Weavers’ identity as a heritage brand that continues to evolve.